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How Tech is reshaping the ‘Future of Flower Delivery’

They appeal to the discerning palate of the connoisseur, the tender sentiments of the lover, and the weary disposition of the afflicted. Flowers convey love, sympathy, and celebration – they’re perfect for any occasion. And for many centuries, giving and receiving flowers has been a universal and cherished gesture.

But here’s the thing about traditions: they must adapt to the time. And the world of flower delivery is no exception. Technology and innovation are paving the way for a fresh evolution with new (quite remarkable) capabilities that benefit everyone.

The result is greater convenience and enjoyment in both the giving and receiving of flowers.

Think about a world where your flower delivery is able to perfectly capture your sentiments and the preferences of your recipient…and it’s all thanks to a powerful artificial intelligence flower recommendation engine.

Artificial Intelligence (AI) is no longer confined to the realms of science fiction. It’s a powerful tool that’s reshaping businesses across the globe, and flower delivery is no exception. AI algorithms are now being employed to analyze vast datasets of floral arrangements, customer preferences, and seasonal trends. By processing this information, AI can suggest the ideal bouquet for any occasion or individual, making the gift-giving process more effortless and meaningful.

One of the more impressive benefits of AI in flower delivery is how it’s able to personalise recommendations. When you go online, these AI-based systems ask a few simple questions like:

  • What’s the occasion?
  • What’s the recipient’s favourite colour?
  • What’s your relationship with the recipient? 

The system then uses this information, combined with millions of data points, to produce a bouquet that’s uniquely tailored to the individual and the situation. It’s awe-inspiring technology that’s already being used by Dubai flower delivery companies like Flowershop. ae.

The “last mile” of delivery has historically been the most complex and expensive part of the entire supply chain for companies. Between concentrated urban areas with high-rise condo buildings and multi-family housing to rural areas where it just doesn’t make a whole lot of sense for certain companies to cover, getting the flower delivery to the final destination isn’t always simple or cost-effective.

Enter drones and autonomous deliveries, which will soon be the norm. Despite usually being associated with breathtaking aerial photography, drones are becoming an integral part of the flower delivery ecosystem.

Imagine ordering a bouquet and having it delivered to your doorstep within minutes, bypassing congested traffic and road delays. That’s what drones are capable of. Not only are they swift, but they’re also eco-friendly, reducing the carbon footprint of flower deliveries in the process.

Autonomous vehicles and self-driving cars are another option in areas where drone delivery isn’t yet approved. It’s possible that this aspect will scale faster than drones, simply because of the logistical hoops that drone delivery has to go through to get air clearance from local governments.

We already discussed the use of AI to create personalised flower bouquets, but there’s also a use for augmented reality (AR). With AR technology, customers can preview what a bouquet of flowers will look like before hitting the “buy” button. And we’re not just talking about a simple photo of a similar product – we’re talking about viewing the real thing as if it’s already in your kitchen.

With AR, customers can use their smartphones or AR glasses to superimpose virtual flower arrangements into their physical surroundings. This means you can “try out” different bouquets in your living room, kitchen, or any space of your choice before making a purchase. It’s like having a virtual florist at your fingertips, helping you see exactly how the flowers will fit into your life.

Not only is this a neat selling feature for flower shops, but it reduces the risk of buyer’s remorse and helps ensure every customer is clear on what they’re getting before it arrives. This level of confidence elevates customer satisfaction to new levels.

These are just three trends. We’re also seeing flower shops accepting cryptocurrency like Bitcoin as forms of payment. Then, there are neat technologies and tools that are making the actual process of harvesting and growing flowers more eco-friendly. Everything is changing before our eyes (in a good way), and everyone is benefitting as a result!

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