The Drone Racing League (DRL) at present introduced a multi-year partnership with insurance coverage model Allianz, which features a new 2017 championship race referred to as the Allianz World Championship sequence.
The race will consists of six elimination-style, FPV (first individual view races) with 16 pilots, airing in additional than 75 nations in June 2017.
The pilots within the race will fly by means of race programs across the U.S. and Europe utilizing DRL’s custom-designed racing drones, which may fly at as much as 90 mph. The programs will probably be situated in Miami, New Orleans, Atlanta, Boston, Munich and London.
“To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing, and an undeniable proof point that the sport of the future has arrived,” stated DRL CEO and Founder, Nicholas Horbaczewski in a information launch. “The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”
It could seem to be an odd partnership to match an insurance coverage firm with a drone racing firm, however Allianz has a historical past of comparable (although non-drone associated) partnerships, together with the Saracens rugby membership and Lang Lang, one among my favourite pianists (One of Drone Girl’s different hobbies is enjoying piano!).
The partnership with Allianz additionally means races will probably be held at official Allianz venues, together with Allianz branded stadiums and company amenities. It additionally means broadcast time, because the Allianz World Championship will air as 12 hour-long episodes.
The Allianz partnership is yet one more in a sequence of main firms attempting to get entangled within the rising sport of drone racing. PepsiCo’s Mountain Dew was the title sponsor in an August 2016 race by drone racing firm DR1.
DR1 and DRL are the 2 main nationwide drone racing firms, whereas there are additionally a number of smaller, native leagues. DR1 has additionally introduced sponsorships with Doritos, Amp Energy, Air Hogs and Buffalo Wild Wings, whereas DRL has additionally introduced partnerships with Bud Light and Nikko Air.
The Drone Racing League, which launched in 2015, maybe most famously was answerable for making Drone Nationals occur, which aired on ESPN. DRL additionally introduced in January that it secured greater than $eight million in funding together with funding from RSE Ventures, the venture-capital agency run by Miami Dolphins proprietor Stephen Ross.
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