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The following is a visitor submit by proficient Part 107 Pilot and creator, Kara Murphy.
You’ve bought your first drone, or fleet; handed the Part 107 Knowledge Test; discovered an insurance coverage supplier; and even got here up with a title that precisely represents who you’re and what you do. Now for crucial step, apart from the gross sales and networking facet, in establishing a profitable drone companies enterprise — the web site.
Outside of your social profiles, your web site is a central hub for speaking your values, related expertise, what you supply, and how you can get in contact. Done proper, it can appeal to shoppers and encourage them to be taught extra, and doubtlessly rent you. If it’s poorly executed, any leads that go to will probably be dissuaded and hunt down options from a competitor.
As extra folks be taught concerning the quite a few advantages of drones, and get their Part 107 certification, it’s crucial to determine your self on-line. Your web site ought to embrace the next obligatory parts:
A Responsive Framework
The common American spends 2 hours and 51 minutes on their smartphone on a regular basis. Potential clients is likely to be on a desktop however likelihood is, they’re discovering your companies on a handheld system or pill. A responsive structure ensures that anybody studying your content material isn’t squinting to decode microscopic textual content or scrolling backwards and forwards to ingest a full a sentence.
Fortunately, you now not want a dear designer and developer to construct out a skilled, responsive net presence. Website builder platforms akin to Squarespace, Wix, and Weebly are reasonably priced and possess a pleasant person expertise. Coding expertise aren’t required to get the specified feel and appear of a clear, fashionable look. While I’m not discouraging anybody from hiring an company or full-time developer, it helps to take the do-it-yourself route whenever you’re beginning out or budgeting for different areas in your enterprise.
A Simple, Clean Layout
Inspired by my buddies at Dronescape.television and Toledo Aerial Media, I reduce out a lot of miscellaneous textual content, diminished the variety of pages I had initially deliberate on, and simplified the structure of my web site.
Yes, you’re utilizing cutting-edge expertise and have a lot to share about your companies. One essential factor to recollect is that anybody trying to rent you is simply involved about one factor: what’s in it for them. Brevity is finest; the better it’s for them to attach their wants along with your particular options, the higher. A person ought to have the ability to scroll by way of the touchdown web page, or be directed to a particular part through the navigation bar, and perceive why your choices are suited to their wants. They shouldn’t be overwhelmed with overly-wordy descriptions and flashy graphics.
Associations & Credentials
What separates you from somebody who went out to Target or BestBuy, picked up a drone, and is now advertising and marketing themselves as a distant pilot? Unfortunately, as expertise improves and costs drop, it’ll be simpler for extra folks to create midway first rate aerial work.
By stating, boldly, that you simply’re licensed, insured, and skilled (savvy potential clients will purpose to verify the primary two claims), you’re speaking that you simply comply with the principles and laws in relation to working your enterprise. Most shoppers is not going to work with somebody who carelessly conducts their enterprise as they don’t need any legal responsibility.
Associations akin to AMA and AOPA supply up quite a few advantages. They advocate for moral conduct, preserve you knowledgeable on the newest developments, and supply instructional sources that can assist you enhance upon your ability set. I’ve joined a number of others associated to my space of experience as a result of I by no means wish to stay stagnant.
A Contact Form
I can’t inform you what number of instances I’ve needed to conduct an in depth search for primary contact info. Most folks don’t have the time. The choice to get in contact ought to be clearly displayed in your most important navigation bar and a contact type, cellphone quantity, and/or e mail deal with ought to be clearly displayed on your private home web page. You aren’t a gatekeeper, you are attempting to solicit enterprise. Make it straightforward for folks to achieve out and be taught extra.
I hope this helps anybody trying to get began or refresh their web site. Please go to http://karaemurphy.co and let me know your ideas by reaching out immediately.
Kara Murphy is a Part 107-certified industrial distant pilot and freelance author residing in Michigan. Follow her aerial imagery on Instagram and be taught extra, right here.
