Last week we co-hosted a document breaking webinar with Real Tour Vision on the state of drone laws and actual property advertising and marketing. We had over 600 folks enroll and about 300 attend, indicating a large quantity of curiosity in drone laws and in studying extra about how to develop a actual property advertising and marketing enterprise that features drone companies.
In case you missed the webinar, you may watch a recording right here.
Leading up to the webinar we wrote in regards to the final yr in drone laws, and what we will count on to see sooner or later.
This last article in our three half sequence will reply questions that got here up in the course of the webinar. Many of you requested about what it takes to construct a actual property advertising and marketing enterprise that features drone companies, from advertising and marketing to pricing to constructing out the talent units required, so that’s the focus for this publish.
Since Jay Stringham and Jason LaVenture of Real Tour Vision are the specialists when it comes to actual property advertising and marketing, we’re going to allow them to take away.
Check out this superior, in-depth video Jason shot to reply all of your questions (I’ve listed out the highlights under the video, with hyperlinks so you may skip to the sections of most curiosity to you):
Skip round within the video to discover solutions to your questions
Even More Pricing Advice
Jay Stringham additionally wrote up some recommendation to tackle pricing, which lays out a concrete course of you may comply with for deciding how a lot to cost per job.
We’d advocate paying shut consideration to the final sentence in what Jay wrote—generally much less work can lead to extra money in the event you’re assured in your price, and determine not to haggle with those that don’t need to pay for high quality work.
Here’s Jay’s recommendation:
First you need to work out what your prices of doing enterprise are, together with cheap gear purchases, advertising and marketing price range, and so forth. That may be performed weekly or month-to-month, however in the long run you will have to multiply it out so you’ve a ball park on the yr. Then you need to provide you with a cheap thought of what you desire to to make in a yr. Add these two numbers collectively.
Determine what number of days you may realistically work in a given week. Divide the overall of bills plus most popular wage by the quantity of days you need to work in a yr, making an allowance for holidays, holidays and so forth..
That will decide how a lot you have to to make on a every day foundation. Then you will have to take the quantity of every day revenue you’ll require to meet your bills and wage and divide by a sensible quantity of jobs you may full in a given day. You will now have an thought of what you have to to cost per shoot to meet your wants.
You will need to decide if that quantity is sensible given the market, and alter bills and wage accordingly. There will inevitably be individuals who will need to strive to speak you down in worth, however you should have a very cheap argument to current to them on why you cost what you do, and persuade them that the service you’re providing is price it.
Be conscious of what your competitors is charging and what their high quality is, so you may current details to as to why a potential consumer ought to rent you over your competitors. At the tip of the day, the potential shoppers who refuse to pay cheap costs are sometimes essentially the most tough to work with. You might end up in a state of affairs the place you’re able to make the identical quantity of cash or extra doing much less work and coping with much less hassles by eliminating shoppers who strive to lowball your companies.
Still have unanswered questions? Email them to us at assist[at]uavcoach[dot]com, or publish them on our Facebook web page.