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A New Drone From DJI: Product Launch Coming January 23rd

Here we go once more. DJI have simply launched a trailer for a product launch later this month, on account of be held on January 23rd in New York. Plenty of individuals anticipated a drone announcement to be made at CES 2018. Now it appears to be like just like the Chinese producer held off and so as to take full benefit of the highlight.

Here’s what we all know up to now: Not so much. This is the video launched by DJI earlier right this moment…

#AdventureUnfolds – DJI’s New Drone

So Adventure Unfolds is the tagline for DJI’s newest drone. It seems like solely yesterday that we had been overanalyzing the which means of ‘Seize the second‘ final May. So we’d as effectively go forward and do the identical right here. We solely have the fleeting glimpses provided within the teaser video beneath, however nonetheless.

‘Unfolds’ is an apparent reference to the truth that this can be a folding drone of some type. The solely factor becoming that description in DJI’s product line presently is the Mavic Pro. So maybe we might be one other iteration of the Mavic – this time extra refined than the silver ‘Platinum’ that launched again in August. 

It wouldn’t be the primary time that DJI has moved to cannibalize certainly one of its hottest fashions.

After all, the same old sample from DJI is to totally iterate a mannequin earlier than shifting as much as the following stage. That was actually the case with the quite a few variations of the Phantom three earlier than the Phantom four was launched. It has additionally occurred with the Phantom four vary, though we’re but to see the Phantom 5.

It’s a really refined type of recycling that no different producer has been capable of match within the business.

From a seemingly insignificant measurement comes formidable power and energy” – DJI trailer.

But what concerning the ‘Adventure’ half? Well that makes us suppose that that is one thing solely totally different from the Mavic Pro. Could DJI’s upcoming drone be the response to the now-deceased GoPro Karma, focused on the adventurous type who need one thing extra rugged and modular?

A weather-proof client drone would definitely be an enormous step ahead for DJI. And all of the hints on the components within the video recommend that’s what’s coming.

The Next “Big” Thing?

The advertising and marketing people at DJI don’t do issues for no cause. We’re betting that the “huge” in ‘subsequent “big” factor’ has been positioned in speech marks for a function. We’d guess as a result of it’s not going to be huge in any respect. Is it too quickly for one more Spark? Yes, it’s. Plus, a smaller drone wouldn’t make a lot sense given the brand new Tello that’s simply launched on the corporate’s web site.

Which leaves us with a sturdier, foldable, weather-resistant, small-but-mighty, adventurous iteration or evolution of the Mavic Pro. That’s the official DroneLife prediction. Here are some pictures from the video that can assist you make an equally educated guess…

dji new drone dji Air

Malek Murison is a contract author and editor with a ardour for tech tendencies and innovation.
Email Malek
Twitter:@malekmurison



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