A report from TechCrunch claims that motion cam and drone producer GoPro is about to lay off between 200 and 300 employees within the coming days. Most of these job losses are anticipated to fall within the firm’s underperforming aerial division.
According to TechCrunch‘s sources, a letter to soon-to-be-departing GoPro workers mentioned the cuts are half of a bigger restructuring “to better align our resources with business requirements”.
In different phrases, and upcoming earnings report isn’t anticipated to convey optimistic information relating to gross sales.
The similar sources confirmed that the corporate has already relieved impacted workers of duties however will hold them on the payroll till later this month – conveniently after the publicity that comes with CES.
Read extra: GoPro Karma Hits the Market…Again
Is there nonetheless hope for the GoPro Karma?
Has there been a extra apt drone business metaphor than the GoPro Karma falling out of the sky? Ever since these studies began popping out and the inevitable recall, the Karma has been doomed. But actually the Karma was equally undermined by its personal technical limitations and DJI’s current releases.
The Chinese producer has a stranglehold in the marketplace and lots of OEMs, such as 3DR, have had to look elsewhere for a viable enterprise case.
Ultimately, the Karma wanted to be one thing particular to actually compete. The Mavic Pro, launched per week after the Karma in September 2016, comfortably beats the GoPro drone in nearly each technical division. And the newer DJI Spark presents an much more interesting and reasonably priced alternative of drone to newcomers coming into the market.
But that doesn’t imply that future iterations of the GoPro Karma gained’t be given an opportunity. The firm nonetheless has enormous model recognition and the Karma wasn’t with out its positives. A modular drone continues to be an attention-grabbing idea.
Time will inform if the newest spherical of job cuts is the ultimate nail within the coffin of GoPro’s aerial ambitions.
Until we hear from the corporate, we gained’t know something for positive. No doubt Nick Woodman shall be providing clarification on the Karma’s future at CES subsequent week.