DJI’s New Products Highlight Their Expansion to the Pro Spac…

DJI CrystalSky

Drone manufacturing big DJI, the acknowledged chief in leisure drones, is quickly staking a big declare in the industrial house.

While DJI drones have been a fascinating resolution for skilled photographers, most have put collectively a complete resolution from a number of distributors.  However, the firm is working quickly to shut the gaps of their resolution portfolio for the industrial house.  DJI launched new, high-performance targeted on skilled photographers at the NAB present on Sunday.  At the identical time, the firm unveiled a premium buyer help program for industrial drone operators – addressing a problem necessary to enterprise house owners.

“The new Cendence remote controller, DJI Tracktenna high-gain antenna and CrystalSky monitor provide personalized controls and better performance for the most demanding uses,” says the firm, “while DJI Circle delivers a new premium tier of support for DJI products and the people who rely on them to do their jobs.”

“From rescue crews to software developers, from filmmakers to contractors, DJI’s professional customers demand the highest performance from our aerial platforms and handheld stabilizers,” mentioned Paul Pan, DJI Senior Product Manager. “We are committed to giving them the tools they need to do their jobs right, so they can accomplish their goals with more power, precision and control than ever before.”

DJI Cendence

Customizable Remote Control

Priced at about $1,000, the new Cendence distant controller is a multi-platform controller for professionals.  The Cendence gives capabilities for a complicated viewers: clearly shifting past DJI’s base of interest fliers.

“Users can program and store customized button configurations for different flight and shooting options, and can use two dials to adjust the pitch and yaw of the gimbal at the same time,” says the firm announcement. “With Cendence, pilots have instant access to functions like ISO, sharpness, shutter speed, focus and more, without navigating the touch menu settings on their mobile device. Cendence features built-in SDI and HDMI video transmission ports for live HD broadcast and streaming applications, and can be easily adapted to use DJI’s Lightbridge or WiFi video transmission technology.”

DJI Tracktenna four

Improved Flight and Data Communication

DJI Tracktenna is a high-gain antenna designed to enhance sign reliability over distance, resisting interference. It retains the antenna pointed in direction of the drone always, enhancing the connection even if the operator is shifting or in a automobile.

DJI says that when put in on the new Cendence controller, the Tracktenna has the potential to improve sign transmission to over 6.2 miles (10 km): the firm sights the skilled purposes for the system –  “complex flights like search and rescue missions, power line inspections, pipeline inspections, live HD broadcasting, filmmaking and more.”

Brighter Dedicated Monitors

The subsequent new product in DJI’s professional portfolio is a daytime monitor.  “The CrystalSky series features displays up to 2000 cd/m2, which is four times brighter than a typical smartphone or tablet,” says DJI, “allowing clear screen visibility even in full daylight.”

The displays additionally characteristic a second exterior battery, stretching the endurance of the monitor up to 6 hours.

Premium Customer Service

Finally, DJI is closing the service hole for skilled operators by providing a specialised premium help program, which they name the DJI Circle.  The DJI Circle is a 24/7 international service designed to cowl a professional’s suite of apparatus, providing protection for up to 5 DJI merchandise and offering private consideration.  The service doesn’t solely take tech help questions.  For lower than $5,000 per yr, it’s a premium resolution that facilitates battery leases, product shipments and questions, gadget restore and backup, and even offers airport lounge entry and emergency medical companies whereas touring.

DJI’s advertising efforts clearly mirror the firm’s inclusion of skilled operators: their announcement’s opener doesn’t use the phrase drone, however describes the firm as “the world’s leader in creative camera technology.”   As the world’s largest leisure drone producer expands their attain into the professional house, competing producers may have to work even more durable to differentiate their options.  The ensuing improvements can solely be good for industrial operators.

Miriam McNabb is the CEO of JobForDrones, an expert drone companies market, and a fascinated observer of the rising drone business and the regulatory surroundings for drones. She writes for DRONELIFE on present information, monetary traits, and FAA rules. Miriam has a level from the University of Chicago and over 20 years of expertise in excessive tech gross sales and advertising for brand spanking new applied sciences.
Email Miriam
TWITTER:@spaldingbarker

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