Home / Allianz / DRL Expands into France With Media Partnership and New Race …

DRL Expands into France With Media Partnership and New Race …

The Drone Racing League (DRL) has introduced additional growth plans that embody a brand new media partnership, a brand new race venue and additional assist from title sponsor Allianz.

The new race will happen on Saturday, June 16, on the Allianz Riviera stadium in Nice, France. The French theme continues with the announcement of a brand new media partnership with nationwide broadcaster Groupe AB.

In an enormous vote of confidence for DRL and drone racing on the whole, German insurance coverage big Allianz has additionally dedicated to a different 5 years of sponsoring the DRL Championship Race Series.

The sponsor was little doubt essential in securing Nice’s Riviera stadium for the occasion in June – Allianza additionally has a partnership with Nice soccer membership and naming rights over the workforce’s stadium.

The cope with French broadcaster Groupe AB, will add to an already enormous record of media distributors. DRL is presently proven in additional than 75 international locations world wide.

Marking Level 5 of the 2018 DRL Allianz World Championship Season, the Allianz Riviera race will air on Groupe AB and different main broadcast networks like ESPN, Sky and ProSieben this fall.

“We’re incredibly excited to extend our partnership with Allianz, who has a proud history of supporting innovative sports and auto racing, and to expand the reach of pro drone racing in collaboration with Groupe AB, the predominant racing media company in France. We look forward to kicking off our presence in France with the first professional drone race at the Allianz Riviera, home to the most competitive football matches in the country,” mentioned DRL CEO & Founder, Nicholas Horbaczewski.

Read extra: BMW and DRL Want to Build the World’s Fastest Racing Drone

“After the excitement of Allianz’ first season as title sponsor of the DRL Allianz World Championship, we knew we wanted to extend our partnership to five years and continue this amazing growth journey together,” mentioned Allianz Head of Group Market Management and Distribution, Jean-Marc Pailhol.

“DRL has been a perfect strategic partner for Allianz. Going forward we will continue working with DRL to expand the Allianz World Championship and present this spectacular new sport to additional audiences around the world. It will be a pleasure to host with the support of Allianz France the elite DRL pilots for the Level 5 race at the Allianz Riviera and we look forward to many future collaborations with DRL in our eight stadiums around the world.”

“Groupe AB is thrilled to announce its partnership with the DRL for the broadcast of the competition on AB1. We are convinced that this new partnership will help reinforce our offer for the youngsters, with this particularly entertaining and innovative content,” mentioned Richard Maroko, VP Channels, programming, acquisitions at Groupe AB.

Groupe AB will start premiering DRL’s 2016 and 2017 DRL Allianz World Championship Seasons in France on AB1 (and on ABXplore in Belgium).

Malek Murison is a contract author and editor with a ardour for tech developments and innovation. He handles product evaluations, main releases and retains an eye fixed on the fanatic marketplace for DroneLife.
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