New Snap Drone Pixy: Free-Flying Video Drone to Up Your Snapchat Game

by DRONELIFE Staff Writer Ian M. Crosby

Snapchat parent company Snap Inc. has announced the release of Pixy, a pocket-sized, free-flying companion drone for the photo and video app.  It’s an easy to use, strictly recreational tool for influencers and anyone else who wants to add to their Snapchat stories – but it could introduce a whole new generation to recreational drones on a large scale.

Pixy is able to deploy with a single press of a button, following one of four preset flight paths. The drone is able to float, orbit, or follow wherever it is directed, all without requiring the use of a controller or set-up of any kind. Upon completing its flight path, Pixy then returns to land in the palm of the user’s hand.

Ease of use is key to successful consumer drones.  Seamlessly integrating with Snapchat, videos captured from flights are wirelessly transmitted to the app where they are saved into Snapchat Memories, from which they can be edited using Snapchat’s wide array of tools, including Lenses, Sounds and Smart Edits. The footage can then be shared to Chat, Stories, Spotlight, or other platforms.

The new Snap drone Pixy is currently available for purchase in the United States and France, priced at $229.99, and comes with a bumper and carrying strap, rechargeable battery, and USB 3.0 charging cable.

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Ian attended Dominican University of California, where he received a BA in English in 2019. With a lifelong passion for writing and storytelling and a keen interest in technology, he is now contributing to DroneLife as a staff writer.