It’s one small step for a rooster sandwich, and one large leap for quick meals.
On June 21, KFC plans to launch its Zinger rooster sandwich into an area by way of a high-altitude solar-powered balloon often known as a “stratollite,” a phrase combining “stratosphere” and “satellite.”
The rooster sandwich will zip as much as about 28.5 miles above Earth ― not fairly the 62-mile threshold to be thought-about to be the sting of house, however, because the New York Times notes, it’s cheaper than taking pictures off an orbiting rocket.
Assuming the launch goes off with out a hitch, the balloon and the sandwich will float above Earth for at the very least 4 days, whereas the stratollite data telemetry information to assist future launches by World View, the balloon’s producer, in line with the Associated Press.
Whether anybody desires to eat the sandwich after that is still a thriller.
KFC is funding the flight of the Zinger, which is able to mark the balloon’s first multi-day mission, in line with Space.com.
World View co-founder and Chief Technology Officer Taber MacCallum informed the web site that the undertaking will profit each firms.
“This mission offers edge-of-space access to KFC, allowing them to embark upon a one-of-a-kind marketing experiment, while we get to pursue our maiden multiday Stratollite shakedown cruise and open unprecedented access to the stratosphere,” MacCallum stated. “It’s a double win.”
The stratollite launch can be streamed at kfcin.house, an online tackle that expands to yesweareactuallysendingachickensandwichto.house, in line with the Times.
KFC has hatched plenty of plans to advertise the four-day journey, together with dropping a single coupon on the bottom.
The info gathered throughout the journey will assist World View excellent future balloons, that are designed to journey lengthy distances or hover over one spot on Earth for lengthy durations like a drone.
The stratollites could quickly be used to observe pure disasters, present Wi-Fi service in distant areas or different companies, World View representatives informed Space.com.
MacCallum and his spouse and enterprise associate Jane Poynter clarify the undertaking within the video under.
Poynter informed reporters on Tuesday she was amused when KFC approached their firm.
“We had a good chuckle,” she stated, in line with Space.com. “We thought it was quite funny. But after we thought about it for a minute, we all decided it was incredibly cool.”
KFC sneak-previewed the voyage final month in a industrial that includes Rob Lowe as Colonel Sanders.
“The time has come to explore beyond our known horizons to push KFC’s spicy, crispy chicken sandwich to new heights,” he stated within the advert. “Sure, there’ll be questions. Like, ‘why?’”