Another spherical of layoffs has reportedly hit motion digicam maker GoPro, and it’s primarily set to have an effect on the GoPro Karma drone.
GoPro is shedding round 200-300 staff this month, based on a report from TechCrunch, largely concentrated within the firm’s drone group.
According to TechCrunch, the corporate relieved impacted staff of duties on Jan. four however would maintain them on the payroll till February 16, seemingly planning to carry the news for after CES and maybe tie it to an upcoming earnings report as in previous situations.
Related learn: GoPro CEO Nick Woodman discusses Karma drone on Reddit
The GoPro Karma drone has had a tough go since its inception. The drone was initially introduced to be launched within the first half of 2016, however was then delayed till the 2016 vacation season. Shortly after Karma’s launch, GoPro introduced it could lay off 200 staff after recalling its Karma drone as a result of they have been falling from the sky. The firm reduce 270 extra jobs in March of 2017.
35% of Amazon opinions for the GoPro Karma drone gave it one star, saying it has “nothing but problems,” “lacking technology” and even stating “the worst part is dealing with customer service.”
But GoPro isn’t the one firm to wrestle to match DJI within the drone business. Yuneec laid off as a lot as 70% of its U.S. employees in March of 2017. In September of 2016, 3D Robotics laid off 150 members of its employees. Parrot introduced in January 2017 a plan to scale back its drone group of 840 staff by 290 folks—about one-third. Autel noticed layoffs in February 2017. Widely anticipated drone maker Lily didn’t execute on its crowdfunded marketing campaign, solely to finish up refunding its clients and promoting its title to toy dronemaker Lily. Reviews for the Lily drone — now made by Mota — are simply starting to floor (together with Drone Girl’s personal) and so they’re not constructive.
Meanwhile, multi-billion greenback Chinese dronemaker DJI continues to dominate the drone business with an estimated market share as excessive as 85%.